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Have you heard YouTubers say, “Smash that like button”? If not, you might be missing out.
Many YouTubers end their videos with this phrase. But why do they do it?
They say “Smash that like button” to remind viewers to like the video. Liking, sharing, or watching the video helps YouTube show it to more people. YouTube aims to keep viewers engaged, which boosts profits.
For YouTubers, optimizing their content is key. This ensures YouTube ranks their videos well.
YouTube’s algorithm looks at several factors before showing content. Liking, sharing, and engagement are key.
In this article, we’ll explore why YouTubers use phrases like “Smash that like button”. We’ll also look at the benefits for their content.
What is YouTube’s Algorithm?
YouTube uses an algorithm to show engaging content to users. This is similar to other platforms with ads.
YouTube aims to keep viewers watching by showing likable videos. This helps them make more money from ads.
With over a billion videos, YouTube needs an algorithm to manage content. It ensures the right videos reach the right people.
The algorithm looks at various factors to decide what to show. For example, videos with more views are preferred.
YouTube values likes, watch time, and other metrics. This helps determine if a video is worth showing.
YouTube wants to display ads to users. So, when YouTubers ask for likes, they aim to increase their video’s visibility.
From a business standpoint, YouTube seeks to maximize profits. They do this by keeping users engaged and watching ads.
To learn more about YouTube’s algorithm, click here.
How Do YouTubers Benefits from Saying “Smash That Like Button”?
Now we’ve briefly spoken about what YouTube’s algorithm entails, the next section of this article will be slightly easier to understand.
Below we discuss how Youtubers benefit from saying phrases like “smash that like button”.
Call to action
First, it’s a call to action to encourage their audience to like the video.
This type of marketing technique has been used since the beginning of time and is still widely used today.
A call to action is simply a part of an advert that makes the viewer want to act impulsively.
For this example, the action is to like the video.
You’ll be surprised at the results you’ll receive as a YouTuber on videos you say “smash that like button” in comparison to when you don’t.
It’s pretty apparent that when you say a call-to-action phrase like this, it’ll remind the viewer to perform the action you want them to.
After all, the more effective this type of call-to-action is, the more likely your video will show up in the suggestion box to a user or through a specific search term.
If you’re a YouTuber, try it out yourself. First, upload a video in which you don’t say a call-to-action phrase and one that you do.
After both the videos have been uploaded for a set amount of time, total both of the likes and see which one performed better.
Viewability
We’ve spoken about YouTube’s algorithm and how it operates.
By telling your audience to perform a type of action, such as subscribe, like or watch the video all the way through, it will make them more likely to do it.
If they continue to watch the video all the way through, subscribe, or like, this will indicate to YouTube’s algorithm that your video is highly engaging.
After your video has proven to be this way, it’ll positively affect its visibility.
You’ll find that through better engagement on your videos, your content will have a higher chance of showing up in both the suggested video column and when someone searches via specific keywords that are related to the content.
By increasing the chances of your audience completing an action you’ve requested, will slowly but surely start to bring in more views.
Once YouTube recognizes your efforts, they’ll be more than happy to start putting your video in the suggested section of YouTube.
Increases Engagement
Engagement is what differentiates YouTubers from each other.
A channel with poor engagement is much less likely to show up under a search term and/or within the suggested videos area. By telling your audience to “smash that like button”, you ask them to do something for you.
In some cases, this makes the viewer more likely to execute the action.
YouTube runs off an algorithm, and engagement is one of the most important factors to get your channel noticed.
Getting your viewers to like your video can have a positive effect on your video and your overall channel.
When is the best time to ask to smash the like button
There are 3 times when YouTubers ask for viewers to smash the like button and those are very simple to detect, but the most effective time to ask them to smash the like button is when you have provided valuable information and are about to give the rest.
this means it would be in the middle or approaching the end of the video.
there are some exceptions to this rule and I would like to show you one because I follow this Youtuber and he has a particular way to ask.
Conclusion
You now know why YouTubers say, “smash that like button.” It’s simply a way to ask people to like your video. This action is encouraged by saying “smash that like button”.
Content creators see a big difference in likes when they use this phrase in their videos.
The only bad thing about using this phrase is that it’s very common.
To make it more effective, create a unique catchphrase for your audience. This will make your call-to-action stand out.
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