What email marketing platform should you choose for your business? Marketing experts agree that there is no “one size fits all” answer.
The best email marketing platforms are supposed to meet your needs and goals, which may change over time.
That’s why it’s important to do research before making any decisions!
This post will walk you through some of the most popular options so you can make a more informed decision about what might work best for your company.
WHAT IS EMAIL MARKETING?
Email Marketing is the activity that is carried out by sending messages and promotions through email.
This communication is established with the email user, usually with their permission, since they have shown interest in receiving more information about the products, services, or content of an individual or organization.
In case of receiving unsolicited commercial information, in the user’s mailbox, this activity is called SPAM or junk mail, it is important to mention that in many countries there has already been legislation on the proper use of email to send and receive information.
It is important to keep this in mind because if a mass mailing is done without taking into account the correct guidelines, our mailing address can be labeled as SPAM and this would bring negative consequences to our brand.
Therefore, it is very important to know how to send mass emails without being SPAM, to avoid problems.
Are email marketing campaigns worth it?
As a general rule, email marketing campaigns are worth it if the campaign is done in an ethical way and meets all legal requirements.
It’s important to know how to send mass emails without being SPAM so as not to damage your brand image or that of any organization.
Keeping your email marketing campaign up -to-date is important to maintain a high level of engagement and for your emails not be subjected as SPAM.
As the most popular form, email marketing campaigns are worth it if done with care so that our campaign does no damage or has repercussions on brands in contact lists because they could end up being labeled automatically “SPAMS”.
The idea here would help avoid any type of problem-related by following some guidelines such as: never send mass mailings without permission from customers; always make sure there’s an option at check out time where we can tell them what their preferences will happen after purchase (opt-ins) which should land directly into customer inboxes etc…
These types have been much more difficult but necessary today given how many messages people receive every day.
Can I reach a large audience with email marketing?
As long as you know your audience, there is a good chance that they will receive and open the email.
What type of campaign are we running? Is it designed to get leads or sell products/services directly from our site’s landing page through an affiliate program (referral marketing)? If so then make sure each subscriber in the contact list accepts communications before sending out emails – this way no one gets labeled “SPAMMER” by mistake because people can delete their accounts anytime at any point with just a few clicks if not happy about the content being sent on a regular basis without giving consent first!
Campaigns like these must be done carefully but strategically; for example, always offer opt-in options where customers tell us what preferences and the frequency they want to receive emails.
Are email marketing platforms easy to use and for anyone?
Like many things it can be simple in some tasks and difficult in some others, the level of complexity depends on the type of feature you want to use and what you are going to use it for! don’t get discouraged all email marketing platforms have a learning curve in each feature.
It’s always a good idea to start with the basics. First, you’ll need an email marketing platform that can be used for both inbound and out-of-body campaigns of any kind (eCommerce transactional emails or appointment reminders).
Then find one where templates are easy enough so anyone will feel confident about using them without previous experience – this is key because not everyone has graphic design skills on their resume!
And finally, make sure it integrates well into your website either through direct integration by plugin/code embedding OR if opting instead for “IFTTT” then create specific rules which automate syncing between channels like Google Analytics & Salesforce CRM while sending content via RSS feed subscriptions from blog posts within WordPress dashboard directly onto Twitter feeds.
Can I segment the audiences on my email list?
Using the email platform you can segment your audiences depending on the opt-in information and some of the segments can be:
1.Location
2.Age
3.Gender
4.Income
5.Hobbies
And much more is you have the right filters in place.
How expensive can an email marketing platform be?
An email marketing can be affordable for any size business at the bare minimum, but scale up as more features are needed.
For example A basic service like Mailchimp has a free plan that includes unlimited emails and lists of 12000 subscribers or fewer while an enterprise-level system such’s Exact Target will cost upwards of tens-of-thousands per month based on volume/monthly requirement (e..g., number contacts in database).
The best thing you could do is start with your budget then work backward from there by considering what type of services each company offers!
There’s no one way that fits all needs so it’ll take some research before committing yourself somewhere since this software isn’t inexpensive either – unless opting instead “IFTTT”
Can I upgrade email marketing platform plans if I want?
Yes, you can upgrade email marketing platform plans if needed.
and platforms make it easy for you to do so! but if you are having trouble you should go to your settings and they should have a plan section or subscription and you will be able to change it.
Be sure your budget can handle the upgrade!
The best thing is to start with your budget then work backward from there by considering what type of services each company offers!
What type of analytics do Email Marketing platforms offer?
You can typically expect your mailing service to offer basic email analytics.
This includes:
– open rates – click-throughs (to visit links within the emails) – unsubscribes, which measures how many people are opting out of receiving future communications from you and can be helpful in measuring engagement with content; this will also provide information about when a subscriber has not opened any messages for an extended period time or marked all as read so they aren’t counted among those who’ve seen it once at least one point during its delivery cycle). It’s worth noting that these metrics may vary depending on what type of account plan is purchased by the customer! The best thing here would again start looking into budget then work backward based on services offered per company/tooling package available…
Can I integrate an email marketing platform with my WordPress website?
Many email marketing platforms offer an add-on for integration with the most popular content management systems, including WordPress.
For example:
* AWeber offers a WYSIWIG editor that allows you to write your emails and edit posts on one page without ever having to leave WordPress; it also provides templates already set up in blog post format so all of this can be done quickly from within their interface!
The only thing missing would likely just want some design assistance (which is why many people opt-out) or someone who’s really good at predicting what will resonate/engage readers based on past experience – which might not necessarily come standard included).
It starts by prepping things like HTML embed codes then inserting them into text widget tags.
We use MailPoet: is the smartest way to send emails with your WordPress or WooCommerce based website.
With MailPoet, you can send high-quality newsletters that reach inboxes fully and turn subscribers into loyal customers.
Among our features are:
Beautiful TinyMCE editor for composing email templates in WYSIWYG: Insert images, media files and text from your dashboard without any need of uploading them separately Multiple design views for composing email layouts to preview what will happen before sending – Dashboard, Inline mode (live chat!), Mail Preview Drag and drop editor.
The best part is that is very inexpensive!
What is a good open rate on an email marketing campaign?
Your open rate is determined by the quality of your content, how well it’s written and targeted to a specific audience.
There isn’t an exact number that will guarantee you success but in general anything over 20% would be considered decent while rates more than 50%-60%, depending on what industry/marketing activity we’re talking about are excellent.”
“The best way with which I judge email marketing campaigns’ effectiveness today: Is my list growing?” -Chris Dyson (CEO & Founder) at Crazy Egg
What is the best email marketing platform for beginners and why?
MailChimp is the best email marketing platform for beginners because it’s easy to use, free and provides good support with a blog full of tutorials.
It also has an excellent template library which makes designing emails very simple.”
“The MailChimp is great if you want something that’s really basic but they do have some limits on how many people can be in your list at any given time.
If I were just starting out today my first choice would probably still be Aweber and GetResponse, these 2 marketing platforms are filled with features and have a very extensive list of statistics that will help you better understand your audience.”
“I recommend Aweber and Getresponse.
They’re great for beginners that want to take their business and brand seriously, they are full-featured with lots of stats to show how well my email marketing campaign is doing”.
“The downside? Both tools charge per subscriber which means those prices go up as I grow!
There are many options online and to tell you the truth the main problem I have is the learning curve of a new email marketing platform.
what should I look for in a Marketing platform?
The most important thing to consider when choosing an email marketing tool is the features it offers, how easy they are for you or your team members who might be using them regularly.
What types of templates do I need? Do their integrations with other services work well and suit my needs?”
“Another big consideration should probably come down what platforms will allow me integrate video content from YouTube into emails”.
“If that’s something we’re planning on doing in our business.
Your budget should be the second thing you should look for since its recommended to sticking with the same platform at least a year.
What email marketing course should I take?
When looking for a course on email marketing, it’s important to think about what you want out of the experience.
Some courses are more technical and cover in-depth content like coding or designing emails while others do not focus at all on those aspects but instead teach general strategies that can be implemented right away with an existing service provider’s template library.”
There are many different email marketing courses that you can take, and some of them have a higher learning curve than others.
There’s no right or wrong answer when it comes to which course is the best for your needs; just make sure they offer what suits YOUR problems.”
You should look one that specializes in the email marketing platform you want to use, that way you can learn and do as you go.
Top Email Marketing platforms
Here is a list of the most popular email marketing platforms out there, but keep in mind that popular does not mean better or cheaper, and the list is not in a specific order.
Aweber
Aweber, the company that started it all. Still one of my favorites.”
“It’s fast and has many features for segmentation,” says Girish Mahajan from G Creative Solutions in Bangalore India ” It allows me to reach people who are not just interested but engaged with what I am saying which is important – if you use other email marketing platforms they might get notifications about updates when AWebers customers don’t want them”.
Their pricing starts at $19/month plus a pay-as needs add-on option where each additional 1000 subscribers cost an extra fee per month ($100).”
This service provider can be used by anyone as longs there will only ever need 500 or fewer contacts within their database.
Do you want to know how many people read your emails?
Awber is a powerful email marketing platform that lets you track the success of your campaigns. You can see how many people open, click and unsubscribe from your emails.
Plus, it’s easy to set up and use! It’s time for you to get serious about email marketing with Aweber.
We make it easy for anyone who wants to create an email campaign without any technical knowledge or coding skills.
Create beautiful templates in minutes with our drag-and-drop editor, then send them out with just one click. Get started today by signing up for a free trial of Aweber!
Click on this link for a free trial of Aweber!
Getresponse
The second email marketing platform we recommend is Getresponse.
This tool has been around for a long time and it’s one of the most popular platforms on earth, with over 19 million subscribers to its name! A favorite among marketers because you can create landing pages directly from your inbox without any coding skills required at all – even if this sounds like something that would interest only tech-savvy people who work in digital agencies or are professional bloggers themselves; rest assured: anyone will find what they need here quickly enough (and there’s an online helpdesk available too).
But setting up campaigns isn’t just about building them based on templates – which admittedly might sound boring after spending hours playing fantasy football games but have no fear as getting.
You’ve got a lot on your plate.
We know how busy you are, and we want to help make your life easier.
That’s why we created GetResponse – the world’s most powerful email marketing platform that lets you create beautiful emails in minutes, send them automatically or manually, track their performance, and measure results with detailed reports.
Its drag-and-drop editor is so easy to use that even if you’ve never used an email marketing tool before, it’ll feel like second nature in no time! And our templates are designed by professional designers who understand what works for conversions and will help boost your open rates.
So stop wasting hours of valuable time trying to figure out how to design an email when there’s a better way!
Click on this link to a free trial today!
MailChimp
Mailchimp is the All-In-One integrated marketing platform for small businesses More than 12 million people, including small businesses and non-profits worldwide, rely on Mailchimp to send more emails with confidence! It has all your bases covered from capturing leads through email marketing campaigns that help build loyal customers who convert into repeat purchasers ̶ while nurturing them along their buyer’s journey (also known as inbound or content) plus automation features so every customer becomes an advocate without lifting another finger.
Email marketing is a great way to grow your business.
But it’s also time-consuming, expensive and complicated.
That’s where Mailchimp comes in! We’re an email marketing platform that makes it easy for you to send beautiful emails without the hassle of managing lists or coding HTML.
You’ll have more time to focus on what matters most – growing your business! And with Mailchip, you won’t need an IT team or any technical knowledge at all.
It’s so simple anyone can use it – from CEOs to stay-at-home moms. Plus, we offer a free trial so you can try us out risk-free before committing!
Sign up for our 30-day free trial today and see how much easier email marketing becomes with Mailchimp!
MailPoet Email Marketing for WordPress
Mailpoet has over 200,000+ Active Installations In wordpress
The MailPoet plugin has been around for over five years. It’s the most popular WordPress email marketing service because it offers you lots of features without costing a dime and is very easy to use .
If your site runs on WordPress, this should be one consideration in deciding which platform will suit both business needs as well customers’ best interests!
The free version comes with an unlimited number emails sent per month (something that many other providers don’t even offer).
You can create templates or do HTML coding if desired but there are some limitations such – list size maxes out at 500 subscribers; no overrides available so subscriber data must match format given by provider) ; social options limited set-up only via third-party tools like Facebook
Do you want to send emails to your subscribers without having to pay for a service?
MailPoet is the most popular WordPress email marketing plugin because it offers you lots of features without costing a dime and is very easy to use.
You can create beautiful newsletters, signup forms, or even sell products with just a few clicks. It’s so simple that anyone can do it!
With MailPoet, we’ll help you grow your list and increase sales by providing an affordable way for people who don’t know how to code or design their own emails. Get started today on our website!
Should I learn something before investing in an email marketing platform?
Not really but I would like to make a recommendation if you are just starting out!
Many marketers also send a series of follow up emails after the initial email they sent when someone opt-in.
These are called “follow-up” sequences and you want to make sure that your customer is following along with what’s being said in these messages before sending out an additional offer or product information (and this will help keep customers engaged).
This can be done by using split testing, where one group sees copywriting tips while others see something else like content marketing tutorials for instance as well…
*The goal here would then become building rapport/trust so at some point down on their journey if there was ever any kind try selling them anything.*
Focus on your headlines
This is very important, your email open rate will depend heavily on it. There are a few things to keep in mind when crafting an email headline:
– first, you want your subject line short and sweet (no more than 50 characters).
This gives people less reason not to open the message based solely on its length or content; which is important because if someone doesn’t see what they’re looking for right away chances go up that this person will click “delete” without even opening anything else.
*This can be done by using split testing where one group sees copywriting tips while others might just get tutorials about something like marketing.*
Conclusion
when choosing your email marketing platform take in to account the time you will need to learn to master the platforms this can be the most important metric.
Explore all the features since you are paying you might as well take advantage of all the platform has to offer.
If you enjoyed the content we suggest that you check out our posts on 101 Social Content tools.
