Those who specialize in email marketing are responsible for designing campaigns that catch readers’ attention, stay on top of marketing and industry trends, and influence audiences.
You should be prepared to present your portfolio and certifications during an interview to stand out as an email marketing specialist.
Businesses across all industries gain a competitive advantage by leveraging their ability to engage audiences, grow the business, and solidify conversions.
Marketing budgets are expected to increase by 50% in the coming year.
Businesses can increase revenue and grow their businesses through email marketing.
A very interesting question arises from this ROI: How much do email marketers make?
What is the Salary of an Email Marketing Specialist Approximately $50,000 is the average salary for an email marketing specialist, according to Glassdoor. It could range from as little as $40,000 to as much as $100,000, and even more in some locations, depending on your experience and location.
What Kind of Skills Do Email Marketing Specialists Should Have?
A successful email marketer must possess some form of technical skill, but creating marketing emails with amazing results doesn’t require as much coding or technical knowledge as you might think.
An all-around understanding of digital marketing is essential.
In order to complement the customer journey, an expert in email marketing needs to understand how email works with the other steps.
An awareness of this is a great start to increasing email sign-ups so they can run advertising or pop-ups.
It’s essential to possess some email marketing skills such as copywriting, proofreading, and persuasive writing.
To become an effective email marketer, you need a basic understanding of copywriting principles since you will be using words and content to engage, excite, and convert your subscribers.
Attention To Details:
Regardless of whether someone else has written the emails, the email marketing specialist will have ultimate responsibility for what is sent and to whom.
For this role, strong proofreading skills and attention to detail are essential.
Awareness about Marketing Trends:
They should also be knowledgeable about sales, branding, and awareness.
A key component of email marketing specialists’ knowledge will be reporting and analytics, as they will be responsible for tracking the results of the campaigns they create and distribute.
Strong Communication Skills:
However, email marketing is more than simply creating a template and sending it to hundreds of recipients via automation software.
Engaging individuals, establishing online relationships, and selling online are all about starting a conversation and connecting with them online.
Everyone who has ever received an unwanted email knows firsthand how difficult it can be to approach a stranger and begin a conversation.
The reason they are so successful is that they know how to reach people at the right time.
What are the responsibilities of email marketing specialists?
It is imperative that email marketing specialists are familiar with building email lists, segmentation, automating workflows – such as welcome emails, abandoned cart emails, and order confirmation emails – and determining effective email campaigns.
Email marketing specialists should be proficient in all of these areas.
In addition to their marketing automation skills, these specialists will also need experience with Omnisend, Mailchimp, Klaviyo, among other tools. Some email marketing tools, such as Omnisend, provide a 14-day free trial that email marketers can use to learn new features or reacquaint themselves with them.
It is necessary for the email marketing position to be knowledgeable of the basic email marketing metrics so they can analyze the performance of their campaigns and automation workflows.
- The number of unsubscribes as well as the open and click through rates
- Email deliverability metrics include email delivery (the number of emails that ultimately make it to the user’s primary inbox), IP warming, and sunsetting.
- Revenue per email: ROI and revenue per email
- User engagement: Identifying and segmenting users based on engagement (and when to delete inactive subscribers)
How much do email marketers make?
As we said before Approximately $50,000 is the average salary for an email marketing specialist, according to Glassdoor.
It could range from as little as $40,000 to as much as $100,000, and even more in some locations, depending on your experience and location.
Digital marketing counterparts have similar results.
Furthermore, these figures also highlight that email marketing specialists and their talent are in great demand.
They are able to turn a boring email campaign into one that delivers results with their creativity and passion.
Email Marketing Specialist Salary By Age and Experience?
The following is a breakdown of average total compensation based on years of experience according to Payscale:
- With less than one year of experience, an entry-level Marketing Specialist earns $45,272.
- With 5-9 years of experience, a mid-career Marketing Specialist earns $56,229 annually.
- The average salary for a Marketing Specialist with 10-19 years of experience is $61,113.
- The average income of a senior marketing specialist in their late 20s and beyond is $66,496.
Email Marketing Specialist Salary Based On Skills
You will acquire new skills and experiences as you progress in your email marketing career.
Education, experience, and skills will all contribute to the salary range of an Email Marketing Specialist.
You can go from becoming an Email Marketing Specialist to becoming your own boss as a freelancer or eventually becoming the CEO of a marketing agency with your skills in email marketing.
Email marketing specialists in the U.S. earn an average salary of $50,234.
Some desirable skills include:
- Strong editing and writing skills as well as product management abilities
- Graphic design and HTML skills
- Knowledge of CRM and databases
- Analytical skills or SEO expertise
- Work under pressure and excellent time management
There is no better time to become an Email Marketing Specialist, there is a huge demand for copywriters that can create highly engaging emails that convert.